One of my favorite Michael Martin quotes regarded a radio station whose website was literally devoid of any reference to the holiday in 2012. “I can see how they would miss it. It’s not like it’s on the same fucking date every year. It just kind of sneaks up on you.”
First, your websites should be tweaked and Googlized. Now in NY simply added a pumpkin to their logo, which is further evidence that Digital is Rocket Science and is best left to the professionals.
Second, haunted houses are up and happening and some of these joints pull in thousands of people. You need to be there. And think outside the metro but still inside the rated area. A lot of these smaller communities have events and houses put on by fire departments and civic groups. Show The Flag. Shake some hands. “But they don’t advertise on the station!”. Yes. The Jaycees in Forest Lake have a huge marketing budget for their fish fry and pillowcase bingo.
Thirdly, Saturday the 26th is a massive night for house parties. If you don’t have a club (and even if you do), go out and do Crypt Crashing with the DJ’s and street team. Take lots of pictures. Do some call-ins. You will sound 10,000X better than your competitor who will be running a syndicated mix show.
Fourthly, this also goes for the 31st. What do workplaces do? They dress up and they have costume contests and candy and punch in the break room. Smart stations like Q-102 in Cincy go out all day and hit these.
And then…for the morning show. Psychics are great and have always been great since the Marconi Era. Now, if you have psychics on regularly great, but even if this is a one time shot, you still need to manage the calls. Because on Halloween one of the standard “So Psychic Paige, do you see me getting a new job?” calls is going to be really boring.
Set up in advance who you’ll allow through to ask questions.
Or use your psychic like Dave Ryan did last year to help a woman say goodbye to her dead fiancé. Or help parents to tell their child’s imaginary friend to go away and please leave Timmy alone. Move towards the light.
The next level up from just a psychic reading is to channel a dead celebrity “through” one of the morning show. It’s been done over and over and it’s some of the most amazing Radio you’ll ever hear. “Chris Farley will be joining us in the studio this Friday” was a morning show promo at KOB-FM in Albuquerque and one of the funniest things I’ve ever heard.
The next level up from that? Past-Life Regression where a psychic sends a host back to their previous incarnation. Y-94 in Fargo did it with Megan from The Playhouse two years ago. Historic fucking Radio.
Or miss it all together. It’s America. We have that choice. At least until the Sado-Socialist Libtards take it away with their War On Christmas.
Gotta go. Factor’s on in ten minutes.