Growing up in the rough and tumble western suburbs of Minneapolis where life was cheap and good men died like dogs in the gutter, the height of swank for my family was to go to the Foo Chu restaurant on Excelsior Blvd. in St. Louis Park.
It was old school and not some strip mall space-occupying joint. It actually looked Chinese from the outside. Or what a 9 year-old in Minnesota kid imagined Chinese to be. They even had a lounge: THE PAGODA LOUNGE. It was like getting a high ball with Mao.
You walked over little bridge from the lobby into the dining area, past a very realistic faux waterfall and were led to your table, where the real fun began. Why? Because they had a menu with columns. Pretty fancy huh?
You chose a big item from Column A, another shareable entrée from Column B and then an appetizer for the family from Column C. I fantasized that this was how the Kennedy’s dined on New Years day.
We’re on the cusp™ of a season where there are a lot of potential menu items (promotions) being shoved down our throats by servers (advertisers) and no one has ever won when they get everything on the menu, ie, you have 63 promotions on the air in December. You don’t win because it’s a morass of Win-A-Gift-Cards and the clients don’t win because their promotion is sinking in the morass. Read more…