In the middle of the bloodbath that was 2009, 102 Jamz, the #1 station in Orlando had $4000 on the books. This was about the point where CBS had an emergency confab of all their markets in the state at a hotel in Orlando to try to figure out what they could do to stop the bleeding.
The #1 answer from that meeting was that “great copy sells spots”. And not a lot of training had gone into teaching the sales team how to craft a great spot, so some of the stations started trolling for interns with writing skills. And they churned out amazing, masterful copy that did end up selling some schedules.
One of my favorite creative people was making starvation wages in Glens Falls and started writing ads for my clients at $50 a pop. That’s how she survived.
….in about 2002 I was at a youth sports event and for some reason a guy jokingly yelled “Hurrah!” Without batting an eye, my friend Cathy did a little tap dance and said, “And the name of the store is Hurrah…3…4.”
It was the tag line to one of the most successful Radio campaigns in the Twin Cities for a chain of young women’s clothing stores in the mid-late 1970’s. Read more…