There are so many metaphors that tie Radio to politics and even romance. And since some of these are fairly large, I guess they would be megaphors.
Politicians are prone to embellishing the truth. I know. It’s a shock. Do you need to sit down and collect your thoughts? They will maybe exaggerate a little to make their events or policies or successes seem even bigger or better or more successful than they might actually have been.
Why? Because sub-conciously people want to be affiliated with things that are larger and more popular than the competition. Or, at least have their choice validated.
The same goes for romance. I’m not going to tell the woman I met at Happy Hour at Chili’s that I drive a 1998 Ford Explorer with rust spots. I will probably tell her that I’m looking to upgrade my ride and am pitting two dealerships against each other to get me the best deal on a ’17 Escalade, and if they want my business, the rims had better be free.
I know a woman from my little corner of east central Minnesota whose ex-husband wooed her with his management job at Aveda and he was also enrolled at St. Thomas where he was working on a Masters in Business.
Uh…”management at Aveda” turned out to be in their distribution department (loading dock) and the St. Thomas thing was really some kind of highschool equivalency course. Whoops. He now drywalls and she got the kids.
Even the marketing of products is tweaked to improve or embellish their appearance. When I worked at Emmis in Minneapolis/St. Paul there was a photo studio on the level below us that specialized in menus and labels and other imagery of food. It was fun to hang out and they showed me the ropes in their kitchen on how to prepare a Perkin’s hamburger so that it looked bigger and juicier than it already was. It involved under-cooking, some coloring and lights.
How does that apply to us?
Well, we’re in the shopper comparison business too. Read more…