Radio has always been adept at playing off of TV trends. When “Survivor” broke out as a hit in 2000 we used it as springboard to a myriad of promotions that locked listeners in bathrooms or cars or stuck them on roller coasters. And it was good.
In 2006, Idol debuted and that begat a slew of localized talent competitions. Some were good. Some were like bad karaoke nights at the VFW. The actual best that I witnessed first-hand was Saginaw Idol that was done by WIOG: there was some serious talent in the room. As a celebrity judge I had to go and ruin it by giving my deciding vote to a dueling piano player, which is some kind of egregious sin in Amateur Talent Circles. Whoops.
And then…we just kind of walked away and conceded musical talent shows to television, which seems kind of stupid. We are the music medium. We have some cred.
“The X Factor”, “Idol”, “The Voice”, “America’s Got Talent”, even “The Next Top Model” is a form of talent show, and TV wouldn’t be running these in heavy rotation is there wasn’t an audience for them. There’s even a talent show for kids.
So there-in lies a big gapping hole that a station could fill. Read more…