I want to apologize for the title of this blog. My digital person, Isabel, read some piece about how people with degrees in Economics are the new Money Demo, so she gave me a list of key words to work into our content. Like “gold standard”, “market fluctuation” and “adaptive expectations”.
I was going to call this “Only Radio…” as in “Only Radio…could take something as simplistic, yet, amazing, as Facebook and fuck it up. Honestly any 12 year-old should probably be running our social media because they understand that posting a photo of a Golden Retriever licking his genitals will get 8000% more reach than “What do you think of Austin Mahone’s new belt?”
One of the Townsquare clusters in Montana that I worked with posted a classified ad from the local paper of some woman shaming her son by selling his pickup truck because he’d been an idiot. The hits, views and reach were MORE than all of my top 10 market stations combined.
So, only Radio could take something as compelling as giving away cash and fuck it up as witnessed by the ridiculously low numbers of people who will participate in our promotions.