I once asked a group of street teamers and promo people, “Who understands the value of bannering better than Radio People?”
Blank stares.
I answered my own question, “Pretty much everyone. But especially realtors. They treat everyone as if they just landed on here from Planet Xethon and use their street signs to lead people to their open houses.”
That was my metaphor because the previous weekend it had been Everyone In Minnesota Sell Your Home Day and the first sign for the open house down the road was 13 miles away. Unless you were blind (and if you are, why are you driving?) the Edina Realty signs would take you right to the door.
In my little corner of extreme northeast Washington County, our annual Summer festival is called Taco Days. I’m not sure why since the Hispanic makeup of the market is about .0002%. But it’s a tradition and you can’t argue with traditions.
It’s always the second Saturday of September which is opportune because the State Fair is over, people have just returned to life and school and are already beginning to regret it. So they escape to the scenic St. Croix River Valley for a day of hiking and eating and boating and climbing and the Daze folk, while owning the locals, always look to pull heavily from the tourists.
How do they do that? With signs. Simple signs. Read more…
