Here’s what you should do while everyone is cleared out and on vacation after Christmas; write “1%” on a sheet of paper, run off a bunch of copies and post it around the station. Why? Because that’s your goal for 2020. To get just 1% more of your listeners engaged, activated and playing your contests.
Now, I never pretended to be a mathematician, but, if only 4% of people will participate in Radio promotions, then having 5 freaking % of your listeners doing it would make you #1. Or, it certainly wouldn’t hurt you.
4%. How pathetic is that? If I took out an ad in the Forest Lake Times and said that I would be standing in the roundabout at Lake and Broadway at noon on Saturday and would award $1000 randomly to someone, it would look like Woodstock.
And yet, we can do $1000 16 times a day and can’t crack 4%.
So, as you shoot for the impossible 5%, work the problem backwards: what would we need to do to hit that number?