The downside to working at an amazing, ridiculously cool station early in your career is that, for probably a decade after you leave, you compare everything to that experience. “Well, you know, at WLOL the way we did it was…”
I’m sure that I was pretty obnoxious but eventually I moved on in life but retained the lessons from that gig.
We used to do sticker spotting and after barraging every home in the metro area with a mailer that included a bumpersticker, magically, one morning, seemingly 1 in 3 cars had one of our stickers on them. And so we hit the streets and five times a day spotted stickers and awarded cash.
My Mr. Miyagi, a guy named Tom, always had me be “Paige in van #14” when I called in. We only had one vehicle, so I asked him why and he said “Because it sounds bigger. Words are our secret weapon.”
And it’s true. Radio is not about minimalism, it’s about maximalism. About taking what we say and spinning it so that we appear larger than life. Read more…