If you get a bunch of Programmers together, inevitably someone will bring up the time some AE agreed to do something atrocious or committed the station to doing something that, well, was a really bad idea.
But I might have the winner and 34 years later I’m still having night terrors about it.
There are a million analogies between Taylor Swift in 2023 and the New Kids in 1989. Just a staggering number of similarities. The passion. The insane lengths that people will go to try and just PURCHASE the tickets is amazing, so it can sometimes be soul crushing to see a station just waste a million dollar prize for a seemingly tiny sales opportunity.
While I’m typing this one of my clients locked down a $100,000 buy for an on-air Taylor ticket giveaway with on-site elements. THAT…is not wasting the tickets. Read more…