It’s early in the First Quarter but it’s also time to check on how are you doing in terms of bulking up for the Summer. Because when it comes to concerts and other huge community events, whoever has the most bodies wins. And with a couple of the big companies changing policies, it’s going to need to be more of a creative use of what you have.
The first concert that Kevin Callahan went to after taking over at KSON in San Diego was Dierks Bentley. iHeart had a two employee Country station in the market and they showed up with 63 bodies. They had to come from somewhere and not break and policies. Clearly someone there had put some effort into rounding them up.
Here, again, is my mathematical equation for how many interns/street teamers you should have when the end of May hits. In a market the size of Memphis or Vegas or Portland or Charlotte? 25. You’ll lose three immediately. Either to paying gigs or to disillusionment. You’ll be down to 12 by the 4th of July and around August 1st, they’ll start shedding away as college looms, they burn out, die or are arrested. You’ll usually limp into September 1st with five or six lifers. (Hire them Immediately)