Original image by: Nasa’s Marshall Space Flight Center
If I had a credo, or even a mantra, it might be “Two-for-one well drinks and all ladies drink free until midnight”. Or maybe, “Don’t go chasing waterfalls.” Or really any body of water because if you catch it, you’ll drown. But most definitely “The first five hours of a station’s existence are its most important five hours.”
It sets the tone. It’s like fumbling the first kickoff of the game and the other team recovers and runs it for a touchdown. It’s just become harder to establish your game.
Launching stations has been a huge part of my job, even before starting this gig. Wild 107.7 in San Francisco was debuted on six days notice, in total secrecy and three of those days I was in a hospital, but still working. The first Wild logo was designed in Orlando (secrecy again) Fed Ex’d to me and focus grouped on the nursing staff at Daniel Freeman Medical Center in Marina del Rey.