I remember sitting through corporate meetings in LA when I worked for United Broadcasting. This was a company so mired in forms and Legal that even by today’s eff’ed up standards, they were freaking nuts.
As we broke out into meetings, and I was with all of the Promotion Directors and Marketing Directors, I suggested that really nothing great has ever been achieved in a conference room and since it was the middle of Winter and we were at the Ritz in LA, why not take it to the pool and do it in the sun.
You would have thought that I’d suggesting putting puppies in a blender.
The majority of our promo meeting, after we labored through some lame mission statement, was to try and create a form (they so loved their forms) that we could use to grade our promotions and events.
My thought, which was totally lost on the sheep, was that Promotions serves so many masters and that “success” or “failure” is really subjective based on what department you come from, that this seemed like kind of a waste. They looked at me like I had eels crawling from my ears.
I get that a lot. Read more…