Most stations acknowledge this with a St. Patricks Day-ish club gig: just changing the name of their Saturday night bar gig and adding in “Corona specials ‘till midnight!”. Yee hah.
- Obviously, if there is a local celebration, parade or similar gathering, you’ll want to be there. Most markets have a Hispanic neighborhood and these events can be very very large. The one in South St. Paul draws about 50,000 people.
- Parade? Absolutely you should be in it. You could also do what Clear Channel in Poughkeepsie just did but in reverse. For St. Patricks Day last month they entered a Cinco de Mayo float and handed out hundreds of jars of salsa. They were very apologetic. Their calendar got screwed up.
- Ask me to and I’ll walk you through “Margarita In Your Pants” Read more…