Radio has, like we always seem to do, take something like social media and look at it with a very one dimensional vision: “Hey Bob, now we have another way to spam and annoy our audience.”
Granted, it would require “work” and “effort” but Twitter and Facebook have given us wonderful ways to court listeners and create fans.
Take this amazing story from Morton’s Steak House where they snatched a tweet out of the ether and created a true and loyal fan. Read more…