Every Friday afternoon your audience, plowing along on that dismal highway of life, spots an off ramp and for two days take a detour. Their mindset changes. Their pace changes. Their priorities change. And as a radio station, you kind of need to reflect that or appear hopelessly out of touch with the vibe of the audience.
A quick reminder: “Vibe” is the byproduct, the plutonium so-to-speak when you combine Attitude and Emotion. Great radio stations have Vibe.
I’ve always loved weekend contesting and themes because they allow us to divert from whatever we’ve been doing all week and be topical. Great weekends in Radio are all about being topical and addressing what everyone is buzzing about. Read more…