CPR Services

The sole purpose of C.P.R. is to provide the PD’s, Promotions staff and Sales people with the best new ideas available. And there aren’t a lot of those floating around the industry anymore. It’s all about looking for something that hasn’t been done before, and that will get people talking. When their competition is doing Win It Before You Can Buy It, our stations want to look beyond 1982 and try to find the new Millenium’s version of that tired old promotion.

In Miami, Power 96 did “Steal It Before You Can Buy It” and had listeners “hacking into Ticketmaster” where they downloaded concert tickets. C.P.R. clients have always been seen as being on the cutting edge of marketing. If there’s a hot new idea in Radio, historically it’s often been at one of our stations. We also recognize that every station and every market is different, and we take that into account when tailoring campaigns for the clients. What would work gang-busters for Maxima 92.5, our Spanish language station in Tampa, would fall upon deaf ears with the audience of 106.1 Kiss-FM in Dallas.
This is a market exclusive service.

Your cluster would receive 24/7 access to Paige Nienaber and C.P.R.’s VP/Fun ‘N Games. I’m available to clients for problem solving, brainstorming and idea generating. This works for both Programming and Sales. If the PD needs 50 ideas for Thanksgiving, I have them and deliver them through (almost) daily e-mails called Promotions Paiges. If it’s 4:30 pm on Friday and you’re looking for a hook for Halloween Weekend; call Paige. Conversely, the Sales Managers and AE’s can call me at any time for help with client driven promotions. A hair salon has an advertising budget and needs something by five? Call Paige. I work closely with the National Sales Managers, helping them to re-tool and re-work some of the horrible stuff that comes from the agencies. This helps them in delivering quality promotions to their clients that not only works for them, but also works for the station. (What a concept.) This works for the PD because he/she won’t be driving into work and hearing client-sponsored “Milk Trivia” on the morning show.

It’s all about ideas. Whoever has the best ideas usually wins. Unless they’re playing a lot of stiffs. This is an industry that is mired in Family Four-Packs, key-turning car giveaways and on-air weddings for Valentines Day. Which is why the service works for the stations that are progressive enough to realize that it’s what’s between the songs that make’s all the difference in competitive battles.