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Dates & Celebrations
04 Apr 2013
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The Time I Launched A Radio Station On An Airsickness Bag
Cinco de Mayo
Most stations acknowledge this with a St. Patricks Day-ish...
The Cool Quotient
Playing To The Majority
I’ve always said that Radio is the Bad Self Esteem...
Phenomenon And Transcending Formats
The Fur-Bearing Trout Theory Of Marketing
Criteria For A Great Promotion
PPM has done a wonderful job of showing us what drives people...
The Art Of Post-Promotion
Radio has always been awful at promoting our “stuff” and I...
DJ Like A Pirate Day (“Aargh” Is Implied)
The Dominoes Theory Of Promotions
When Nature Hits, We Still Have Radio
Radio, as an industry, doesn’t seem to play well with others....
“The Mary Richards Party” Explanation For Promotional Disasters
The Power Of A “Mall Idea”
Strength In Numbers
Next week’s blog post will be about Promotional...
Have You Been Served?
Carpe De-Prom (Seize The Prom)
Fishing For Meters
We’re pretty passive when it comes to going after...
A Slight Exaggeration
The Spanky McFarland Theory Of Hall Vibe
“Hall Vibe” is very under-rated. When people ask me...