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Dates & Celebrations
04 Apr 2013
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The One With The “Friends” Reference
Phenomenon And Transcending Formats
I remember in the not so distant past watching a TV...
The Greatest Launch Of All
Semantics & The Joy Of Word Play
Criteria For A Great Promotion
PPM has done a wonderful job of showing us what drives people...
When Nature Hits, We Still Have Radio
Radio, as an industry, doesn’t seem to play well with others....
Ticket to Trouble - The Time That Legal Got It Wrong
The Carol Frey Theory of Broadcasting In Blizzards
Bit Marketing, or, Promotions With No Budget
Caller 10,000: The Time MTV Gave Away A Date With Prince
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We Are (Almost) The Champions And Other Great Moments In Playoff History
“The Mary Richards Party” Explanation For Promotional Disasters
The Bert Blyleven Theory Of Marketing
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The Spanky McFarland Theory Of Hall Vibe
“Hall Vibe” is very under-rated. When people ask me...
The “Mall Idea”
Shopping malls are the great undiscovered venue for...
Inter & Outerviews
I had a VP task me one time to listen to one of his...