Why should you have a Summer umbrella? To tie everything together. It’s a great way of owning a position. Like numbering your trip giveaways. It brands them for you. Do you need an umbrella? No. Of course not. But if you have something that you intend to focus your efforts on this Summer, then having something that gives continuity to it is great. We’re just not doing a zillion concerts haphazardly. It’s all part of (whatever).
BTW: I’ve always been a fan of freshening up the garments and designs. Back in the day, we used Club WLOL as our Summer logo. Like “Club Med” or another resort. Sporty little logo with, I believe, a parrot on it. Here are some, but not nearly all, the possibilities for umbrellas.
Did I miss any? Oh yeah. But at least this will get you started thinking in alternative directions from the (Dial Position) Days Of Summer. BTW: I arrived in Charlotte at Kiss 102 in mid-July 1989 and inherited The 102 Days Of Summer. The competition was doing The 108 Days Of Summer. We both sounded like idiots and at least once a day, some smartass listener would say they liked WBT-FM more because they got six more days of Summer from them.