It’s an amazing book. Read it.
It basically, and I’m going to butcher this I know, states that the medium defines how the message is delivered and the way the message is presented dictates whether the message is received or discarded
20 years ago it was estimated that the average consumer in the US was hit with 3000 advertising messages. In 2014, it’s up to 5000+.
Seemingly everything can be sold now. It’s just not the videos before you can see your video, or Tweets and social media spam, it’s the white paper that rolls out on doctors examining tables that’s been logoed with products for kids and their parents. Talking urinal screens. Parachuting tampons onto a beach in Germany.
The trays you put your bag in when going through TSA. If an agency could sell space on a cloud, they’d do it. And are probably working on the technology now.
So think: of the 5000 messages you were hit with in the last 24 hours, what were the ones that you remember? Read more…