Rick Thomas, who was recently repatriated to the mainland and K-Earth after working in paradise for fives years (Hawaii), is a Wise Dude. Not a Wise Man. Unless he shows up at a department head meeting with myrrh.
Early on in our business relationship, there was some sort of tragedy like a tornado. His promo person, to her credit, had a “send a check to the Red Cross” PSA on the air within minutes.
Rick, handled it deftly. He explained to her that a small percentage of the cash would ever actually make it to the people who needed it and besides, “It’s just not tangible”.