One of my favorite and most surreal conversations was with a morning show last Fall as we prepared to set up and launch their inevitable food drive.
The OM had already acknowledged some concern that “There are going to be like 7 or 8 other food drives happening” but the morning guy was undeterred.
I suggested hooks. Niches. Angles. No. He wanted to do a beg-a-thon.
Me: “Why are people going to give you food?”
Him: “Because I ask them to.”
So I came up with a story. Read more…