Radio has always been awful at promoting our “stuff” and I somehow have to believe that that factors into the ridiculously low percentage of people who play our contests.
If I put an ad in my local paper and said “This Saturday at 1 pm, I’m going to give ONE THOUSAND DOLLARS to someone who comes to the Target parking lot” there would be Sky Chopper 5 news coverage of the mobs and the traffic jams.
We promise the same amount four times a day and maybe 6% of the audience will pick up the phone and try to win.
Great radio stations have great imaging. Not chlorinated 17 second straight-to-the-point copy. Read more…