The Greatest Launch Of All
You know you had a good and successful launch when, 19 hours into it, you pull into a McDonalds in St. Pete and are swarmed by highschoolers yelling that they loved us and “You’re the station that doesn’t suck.”
Electile Dysfunction
Watch the candidates. Watch how they work a crowd and where they are on any given day. They’re doing the same thing we do every day: running for our jobs.
The Power Of A “Mall Idea”
With BDS and social media trending and all of the other opportunities for low-effort research and analysis, Radio has kind of forgotten that sometimes, you just need to go out and talk to people. It’s the best market research ever. Wild in San Francisco...
Inter & Outerviews
I remember the morning that Mancow blocked the Bay Bridge pretty clearly. It’s hard to forget when a GM calls and leaves a breathless voicemail that said “Turn on CNN!” followed by a dial tone. The biggest bacchanalia of a press orgy that I’ve ever seen...
The One With The “Friends” Reference
When I’m on the road, I always try to squeeze in a meeting with the morning show because they’re hopefully the most creative entity in the building, and creative people inspire me. What you find with great talent is that they’re really inquisitive. They ask...
The Carol Frey Theory Of Product Placement
How can you increase the odds of getting visibility? There are times and places where you know you are going to be swarmed with TV crews.
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