Back when ‘Hitmakers’ was a thing, I wrote a weekly column for the popular trade magazine. And then it went out of business so I wrote a column for another popular trade ‘Gavin’, before it too closed up and locked their doors. Seeing a trend?
For the Halloween issue of ‘Hitmakers’ I did a piece on scary promotions or promotions that turned bad. I reached out to a dozen Radio people and got their stories for the piece and included a half dozen disasters that I had been associated with. I gotta say, it was pretty funny.
My personal favorite was the station on Long Island that had filled a car with hundreds of miniature pumpkins: guess how many pumpkins were in it and win the car. Now, we all know from experience that our Halloween creations can get soft pretty fast. Imagine them in a car, with closed windows, often in the sun…yeah. They ended up having to rip out and replace the interior.
Kevin Carter with ‘Hitmakers’ forwarded me an anonymous fax that the publication had received from a reader. And said reader was mocking with extreme disdain, the article: “I’ve been doing Promotions for 20 years and have never had one of these so-called disasters!”
The next week I started my column with a message to the faxer: Perhaps you’re not trying hard enough. Read more…