On the advice of my counsel, the best darn lawyer with the kiosk at the Walmart in Forest Lake, I’m going to add that mileage may vary, and that this does not include tax, dealer fees, plates and undercoating.
But, using rudimentary math, it would figure that if we can get more than 4% of people to play our contests and maybe even get that number up to, say, 8%, then we’ll be doing pretty well.
There’s a reason we can’t get that number over 4% and that’s because most of the contests that we clutter the airways with are really just wallpaper. I would categorize most group contests that way. They’re just….there. They’re not compelling, they don’t play to anybody other than the 4% of people we have hyper focused on and they rarely accentuate or build your stationality.
So how could you possibly get that number above 4%? Read more…