Steve Reynolds, when talking with talent will often use the metaphor that morning shows are like porno: “Stop the talking and get to the (F Word).”
Obviously, as a Mennonite Youth Pastor, I’m deeply offended.
I look at Promotions as Romance. There’s subtle flirtation as you do the dance and connect.
A tease is a good example of that. Great, amazing promotions have teases. We’re so desperate to be liked that we tell people everything up front. With weekend contests I’d usually start with little bits of info starting on Wednesday, ie: “All this weekend, KSFM is turning green.”
What the Hell does that mean? Well…you’ll have to listen to find out. Most weekend contests are muggings: we ambush them with EVERYTHING at 5 pm on Friday and by the time they’re all aboard, it’s Sunday afternoon and the weekend is almost over.
“Romance” applies to events too.
I’ve blogged a couple of times about festivals and fairs and the importance of “making the first move.”
Standing at your canopy and waiting for the masses flowing passed to stop, is doomed to failure. Read more…