As happens when a station has had the same owner for 30 years and then is suddenly swapped, when CBS took over Power 96 in Miami, I was flooded with emails from staff asking variations of “They know we’re big and successful and aren’t going to come in and make big rash changes?” I assured them that there was no WAY that was going to occur.
The first thing the new owners did was to bring in new managers from outside the market. I get it. That’s what you do. But Miami is singularly the most unique radio market in the country so you REALLY want people who know the culture, the nuances and get the mix of all these factors.
My suggestion was to go and immerse themselves immediately and do things like hang out in little taverns in Liberty City and take cigar rolling classes. I was told that they had relatives who lived there and visited every December.