I liked the 90’s. My hair was strong, “Clarissa Explains It All” was the voice of a lost and restless generation and Radio was doing actual, wait for it, fun and compelling ‘stuff’.
And then…something happened. Someone who had failed at 4th grade math decided that less was in fact more and then PPM came along and everyone freaked out. Because that’s what we do. If Radio ran the most popular restaurant in town, we’d change the menu because the newspaper got a new food critic.
102 Jamz was the #1 station in Orlando for about 12 years and I can tell you the absolute moment when they lost. Dave Ferguson sent me some copy that they’d emailed over for him to voice. It was for a Universal Halloween Horror Nights ticket giveaway which, in that market, is GOLD. Dave asked “What is this shit?” in regards to a 17 second straight-to-the-point promo. I reached out to the Promo Director who replied (PD) just wants to get to the important stuff and get out.
This is a station that won Addy’s for contest promos. And then they became…unremarkable. Read more…