Have You Been Served?
One of the obligations I feel we have to our promo staff and even the airstaff, is to give them initial and then updated training on how to greet, meet and otherwise “work” the audience when we’re out at events. As great as giving college students additional reading material in the form of manuals, nothing beats a quick class.
I think, especially with the Summer hires, it’s important to remind them that they’re the first line of defense and that most people are far more likely to meet them than one of the talent and that life is too short to piss off even one listener.
I always use the example of Jo Jo Wright at KIIS in LA and John Hines who is now at CBS in Minneapolis.
Two very successful guys who have made a career of shaking hands and leaving people with positive experiences. This stuff? Pays off. Read more…