It’s surprisingly hard to explain the concept of ‘cool’ to someone in Radio. Surrounded by celebrities, able to shame their former highschool peers with social media post after social media post of themselves with A List artists, let’s be honest: none of us would have gone into radio if we had been cool.
There are a few stations that I think I can, in 2015, legitimately stick that label on. One would be Cities 97 in Minneapolis. They’re the epitome of Cool. If they tried to be, then they wouldn’t be: Cool just IS. And it’s a fragile equation: attitude + music + content + events + talent = Cool.
You generally don’t see cool stations that do what other people are doing, ie: Dirty On The :30’s Read more…