We’re heading into Fall ratings and it’s an exciting time indeed. A time of begging, bribing, cajoling and forcing people to listen at insane appointment times in the hopes of increasing our listenership. And we’re so good at it that we get up to 4% of our audience to participate.
Now, I’m not a mathematician but if you could get…5% to play, wow. Wouldn’t you be #1?
1%. That’s all you need to do to be historic. So, what you need to do to grow your engaged contest players by one freaking little percent?
First step is to stop thinking like Radio People because whatever we’re doing isn’t that great.