When I’m on the road, I always try to squeeze in a meeting with the morning show because they’re hopefully the most creative entity in the building, and creative people inspire me.
What you find with great talent is that they’re really inquisitive. They ask questions. They’re curious. They’re driven to be better. And they’ll usually be NSA-like in their creeping of other shows. They’re off the air, they meet with their cast members and start looking to see what they’re peers did that morning.
So I’ll usually ask the hosts and support crew who they like to follow. They’re a couple of syndicated shows that, if they appear to be true fans, it raises a red flag. Not because these shows aren’t successful but they haven’t done anything that is truly remarkable in years. No one has ever gone into work and said “Holy gosh Mr. Smithers, you’re not going to believe what Karl & Googie did this morning.” I get a lot of Kanes and Mojos and Fitzs and Chet Buchanan’s in the U.S. That’s neither good or bad. Just an observation.