In June 1940 Winston Churchill addressed Parliament and referred to the previous month’s decimation of superior German air power by an inferior force as “Our finest hour.”
And on March 13th Jerry Clifton posted “This is Radio’s last chance to EVER win back the hearts and minds of our listeners.”
Tying Clifton into a Churchill moment is something that I never thought that I would do.
But Jerry is right: we’ve become this vibeless, passionless entity that seems to think it can be a better music delivery system than an MP3 or iPod or Sirius. We can’t. But what we can deliver is relevance, entertainment, information, comfort, engagement and help as our listeners face the biggest “threatening experience” in their life.
People are locked down, quarantining and are scared. So maybe there are things we can do to help them through this.