With Texas slowly draining and Irma now threatening the east coast, it’s maybe a good time to review one of our medium’s greatest strengths: being able to change the plan and be of assistance during crises.
Great radio stations have seminal moments. Those click-over-to-10 moments when they just hit and never looked back. I can’t name one of these moments that involved “giving stuff to people”, ie: contesting. Jamz in Greensboro was a caravan to help Hurricane Andrew victims in Miami. The Boxx in Houston was the same promotion but with the LA earthquake.