The Cool Quotient
It’s surprisingly hard to explain the concept of ‘cool’ to someone in Radio. It’s mindblowlingly frustrating to work with people who are content to be background music.
The Carol Frey Theory Of Product Placement
How can you increase the odds of getting visibility? There are times and places where you know you are going to be swarmed with TV crews.
Semantics & The Joy Of Word Play
Radio is not about minimalism, it’s about maximalism. About taking what we say and spinning it so that we appear larger than life.
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