It’s very easy to leave the web and social media alone since many of your have actual departments that do that. But you should seriously take a minute a day just to spot check what’s getting posted. If you’re at a station in Florida in June and someone puts up “A new study shows that most people believe hot chocolate tastes better when served from an orange mug”, go and discuss the relevance of that. Honestly, it’s lame in Buffalo but in Florida, in June….? And yes, that was an actual post.
Spotcheck your Facebook. If people ask questions or post comments that would appear to require a response, and no one has responded to them, go and discuss digital customer service with the staff.
Carlos Pedraza at NOW in SFO spotchecks the competition social media and when several people had posted questions about concert tickets and no one had responded, and they had begun to get a little surly (“Hey, does anyone from (station) even look at their (bad word) Facebook page?”) he reached out to them and gave them tickets. Winner winner chicken dinner™
Sit down with the airstaff and do a little tutorial about social media and posts. Remind them that for a listener, a “jock” is an athlete. A “break” is a fracture. A “spot” is a stain.
We are also in showbusiness and there’s an impression that we’re a lving breathing 24/7 operation. Not only does this tweet kill that image, but it also says “Don’t bother calling or trying to contact us: no one’s here.” @RobQ92: Confession: im on the air today but im not actually at work. Thanks to modern technology, I recorded it on Tuesday and am enjoying a day off
This would be the opposite of that, from Cumulus in Minneapolis where the afternoon talent brought her puppy in for her shift on Christmas Day. Relateable (because everyone’s had to work on Christmas at least once) and she included the A #1 Element for Successful Social Media. A puppy.