The Dang Factor
When a listener feels they can get away with not listening to you, it will be hard to get them back. That’s what happens when you lose your Dang.
When a listener feels they can get away with not listening to you, it will be hard to get them back. That’s what happens when you lose your Dang.
If, in the description of how to win, you use “And then” more than once, you’re screwed. Some people refer to this as ‘jumping through hoops’.
A great promotion is like a movie. There’s a beginning. There’s a middle. Stuff that’s unexpected could happen. And then there’s an end.