Every Spring there is a prom story that ends up in the little Top Three Trends list that Facebook has. These stories are going to happen and if you keep your fingers crossed they’ll happen in your market. Then, get everyone together and ask the staff, “What’re we going to do with this?”
I think you can really separate and weed out the Great Stations from the Not So Great Stations when you look at what they do when something like Sandy Hook occurs. Or, when you look at their promotional calendar two weeks before Christmas.
This is it. Our the mid-point of our Meat & Potatoes promotional season. Halloween into Thanksgiving into Christmas into New Years. One amazing opportunity after another after another to market the station, make money, create buzz and close out the year with a bang, not a thud.
Have you ever worked at a station that didn’t have a superstar person up front? These game-changers, these intangible employees are often right in the heart of the demo, are usually true fans of the product, they meet more listeners than all of the other staff combined, and they literally establish the vibe when you walk in the door.
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