by Paige Nienaber | Dec 7, 2020 | Business of Radio, Pandemic
Remotely broadcasting is going to continue and consequently, maybe we could have some fun with it. Radio has never done a great job with visuals but between creating videos and social media and our sites, we’re getting better. We’re just not there yet.
by Paige Nienaber | Nov 5, 2020 | Promotions
This post is a reminder that it’s entirely possible that sometimes, even your Legal Dept. at the corporate level is fallible.
by Paige Nienaber | Oct 7, 2020 | Promotions, Street Teamers
Promos are often viewed as spots and that you really need to do more than just run some imaging. You need a ground assault.
by Paige Nienaber | Sep 14, 2020 | Business of Radio, Promotions, Street Teamers
For a Millenia we have been giving shirts to people and have pretty much trained the global populace that if they ask, they could get a shirt. And let’s be honest: people will ask stations that they’ve never heard of for a shirt.
by Paige Nienaber | Aug 13, 2020 | Business of Radio
In 2010 I was consulting a station and it was pretty evident early on that the General Manager didn’t like me. This would have made my mom apoplectic: “How could she not like you?!” My services had been foisted on her by corporate and frankly, she was stuck with me....