People are locked down, quarantining and are scared. So maybe there are things we can do to help them through this. This could be a chance for us to remind ourselves and our listeners that we can be more than just a wacky morning show top. Help the listeners. Help your clients. And help your stations. It’s a scary time but we got these silly things called licenses for just these kinds of moments.
4% of people play contests so really, the only true purpose of a contest is to add excitement to the overall presentation of a brand. We can’t manage our winners like a game show but we can create platforms that might elicit that visceral response. We can do promotions that will get “live” winners. Because nothing sounds like paint drying more than awarding a trip to the Superbowl to someone who cashed in VIP Club points.
With all of the talk about “live and local” we have an opportunity to really step-it-up in that department.
There are an increasing number of brands that you can listen to for an hour and literally have no idea where they are. So, there-in lies the opportunity. What features or promotions are there that you can add a local spin to?
Here’s what you should do while everyone is cleared out and on vacation after Christmas; write “1%” on a sheet of paper, run off a bunch of copies and post it around the station. Why? Because that’s your goal for 2020. To get just 1% more of your listeners engaged, activated and playing your contests.
How good is your brand’s social media customer service?
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