The first five hours are the most important fives hours in the life of a station. With Mark Adams riding Wild 94.9 to the top rank in San Francisco, and watching yet another failed station launch last week (“We’re going to play 10,000 songs with no commercials or DJ’s!”), I thought it would be fun to boast a little.
It’s fun to watch the competition, locked into a national contest, just get pummeled with promotions.
We can overthink prizing and get caught up such exciting and needle-freezing contests as The $1000 Free Money Text. People love movies. They’re the Entertainment Universal so these will always great prizes. What can you do to make your screenings or ticket giveaways, if not special, at least better than the other stations in town?
Do we need continual 24/7 social media content? Absolutely. Are we limited in the number of bodies who can help us achieve that? Also absolutely. I’m not anti-auto-post too much, but just put a tiny bit of effort into it.
A day on social media should be like a series of plays on a football field: a strategic mix of passes and runs that keep the opponents second guessing the next move. Your audience should feel almost required to check your pages every day because they could miss something. It’s the same formula that great TV shows have.
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