Terms That Need To Be Killed Off
As members of the esteemed Communications Field I don’t think it’s lost on anyone that we fall into traps, ruts, patterns and other lawn hazards when it comes to naming features.
Tommy Kramer had a great line: “”If everyone is doing something, DON’T DO IT.” So why would you have a weekend theme or prize term that’s been used by everyone else in town,
It’s All About The Balls
If you think about it (and I do, late at night, in the dark, playing with my guns, updating my Enemies List) promotionally, great things come in round sizes. Let’s discuss, shall we? We’re in Show Business. If the lottery just had a fish bowl with some...
Missed Connections
Arbitron has always been the great whipping boy of Radio. When we drop unexpectedly and dramatically, it’s because “(Bad word removed since the internet is no place for profanity) screwed it up. Again.” And when we go up, it’s because “(Really bad word for an act that...
It’s Intern Hunting Season
In Minnesota we have some annual seismic shifts in your lifestyles and they all seem to have “Opener” as a suffix. Deer opener. Fishing opener. Duck opener. Twins/Vikings home opener. And of course, “The friggin’ beer ain’t a twist off Wally. Get me da opener, will...
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