When I go around and do Street school with the radio stations every spring and train in their promo teams, one of the things that I highlight at the very beginning, is that when you meet somebody on the street they interviewing you for the job of being their favorite radio station. There are 1 million books on how to get a job and how to do interviews but the one thing that they all seem to agree on is that you have about eight seconds to get the deal done. Eight seconds to get their attention in a positive way and if you achieve that, you will have their attention for the rest of the interview.
That’s really good criteria for when you’re trying to get a job. If there is one position open and 800 people driving hard for the hoop, what are you going to do to be that person, that applicant, that will get their attention for more than eight seconds?