As a broadcaster- I’ve felt about an inch tall. The need is so great – it’s hard to even know where to begin. When something happens somewhere else, even maybe in the next county, it’s easy to jump in and organize a drive or a fundraiser. But when it’s you – you’re actually in survival and reporting mode.
The first five days of any radio station are the important in its life cycle, which seems to be lost on quite a few people.
After a few months of “establishing our music position” and playing 10,000 songs in a row with no talent or commercials, you’re just another station.
Progressive signage to promote appearances and events and even simple cash contests. A line of cheerleaders spelling out a phrase is more likely to get a morning commuters attention than a quick 17 second promo that is indistinguishable from a spot for Maggengill in its energy and excitement level.
With Texas slowly draining and Irma now threatening the east coast, it’s maybe a good time to review one of our medium’s greatest strengths: being able to change the plan and be of assistance during crises.
The best part of being huge and successful: doing stuff that breaks the mold. It’s a freedom to have fun. Peculiar doesn’t have to be bad. Promotions is about getting noticed and being a little weird never hurt.
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