by Paige Nienaber | Mar 16, 2018 | Contest, morning show, Promotions
There’s no doubt that there’s a generation of Radio People who the significance of the first decade of MTV, would be totally lost on them. MTV was basically Radio. But with a visual. The programming was based on Radio. The people who created it and 4 of the five first VJ’s were all from Radio. Bob Pittman and the rest took great, classic radio promotional concepts that we will still do, and add a visual to them. The methodology was usually the same: send in a post card. And that’s fine. Great prizes are usually bigger than the way we award them.
by Paige Nienaber | Feb 14, 2018 | Business of Radio, Interns, Promotions, Street Teamers
When I go around and do Street school with the radio stations every spring and train in their promo teams, one of the things that I highlight at the very beginning, is that when you meet somebody on the street they interviewing you for the job of being their favorite...
by Paige Nienaber | Jan 19, 2018 | morning show, Promotions, Street Teamers
Looking back at high school you realize that really, there were maybe one or two people who were actually cool. And they were cool because they didn’t try to be cool. They were kind of above all that stupidity. They were just themselves and if you didn’t like them, well, that’s alright. Cool? That’s just something you are.
by Paige Nienaber | Dec 16, 2017 | Business of Radio, Promotions
The 90’s were good and Radio is cyclical so they were bound to come back. And this is a good thing.
by Paige Nienaber | Nov 22, 2017 | Uncategorized
We’re on the cusp™ of a season where there are a lot of potential menu items (promotions) being shoved down our throats by servers (advertisers) and no one has ever won when they get everything on the menu, ie, you have 63 promotions on the air in December. You don’t win because it’s a morass of Win-A-Gift-Cards and the clients don’t win because their promotion is sinking in the morass.
I’ve always applied the Chinese Menu Theory of Christmas Promotions. We have three promotions and everyone is invited to be a part of one.
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