I find myself again referring to a station that went from First to Worst. It was such a crashing failure that people literally would have had to sit down and say “Okay, let’s fuck this up.” It would be like driving McDonalds out of the burger industry: it would take effort.
The one constant over the years was “amazing promotions”. They always had something happening. “Something” could be a contest. It would be an event. It could be a stunt. It could be something stupid that the morning show was doing. It could be a reaction to an event or occurrence in the market place. But there was always something that the DJ’s could talk about.
As a Promotion Director, I was undoubtedly guilty of going to the extreme. It was a barrage of promotions. That’s never good and I knew that I’d done it again when someone from the air staff would come to me looking confused.
So, one of the Alpha stations sent me their calendar for the next three months and it was perfect. One thing ends, and the next thing begins. Over and over and over and over. No down time. Like dominoes. Boom, boom, boom, boom. Read more…