I’d been at the station that was soon-to-become Wild 107.7 in San Francisco for about a month when Halloween rolled around and the consensus was “We need to find a way into the Exotic Erotic Ball”. I asked what that was and they rolled their eyes and said “Sneak us in there and find out.”
That was intriguing enough for me, so with a little subterfuge and creativity we Rambo’ed the biggest Halloween party in the US.
To paraphrase Cotton McKnight, I’ve seen the Great Pyramids of Egypt. I’ve seen a grown man satisfy a camel. But I’ve never seen anything as improbable as 50,000 mostly naked people partying in SOMA.
The Exotic Erotic Ball ran for 3 decades and was the confluence, the result of a fundraiser for some nudist movement and the annual holiday bash thrown by/for the sex industry employees of the Bay Area.
You’re asking yourself, “But how does this relate to Radio promotions?”
It doesn’t. It was clickbait and thanks to Dashboard Mailchimp I can tell the name and email of every single person who read this piece. And like J. Edgar Hoover, it’s info that I’ll hold close until such time as I need to use it.
In addition to the proliferation of skin, the hook that the Ball had was huge, ginormous cash prizes and themed activities. It was a spectacle.
Promotions is the Art of Standing Out. And with Halloween that can be hard since every bar, legion hall or other establishment with a liquor license, on the planet, will have a party. And most will be as exciting as their regular Tuesday night “2 for 1 PBR Tallboys!” special with a $50 costume prize thrown in. Read more…