Here’s what you should do while everyone is cleared out and on vacation after Christmas; write “1%” on a sheet of paper, run off a bunch of copies and post it around the station. Why? Because that’s your goal for 2020. To get just 1% more of your listeners engaged, activated and playing your contests.
Promotions is often the Art of being relevant, topical and in-the-moment. Between Chases Calendar of Events and social media, it’s pretty easy to gauge what’s trending and what kind of stupid holiday like “Talk Like A Pirate Day” might be fodder for doing something with it. Sometimes you don’t even need matrices and algorithms to know that there’s an opportunity, like, when, everyone in town is losing their minds about your team making it to the playoffs. That’s a given.
Radio contests NEED sizzle and excitement and pending outcomes. So, with the $1000 Free Money Cash Hook Up, ask yourself, is anyone going to remember that contest 33 years from now? 33 minutes from now?
“Mary Richards. On ‘The Mary Tyler Moore Show’. Whenever she had a party, it was a disaster. No one would come or there was a blizzard or something bad happened.”
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