Bit Marketing, or, Promotions With No Budget
It’s fun to watch the competition, locked into a national contest, just get pummeled with promotions.
Lights, Camera…Movies
We can overthink prizing and get caught up such exciting and needle-freezing contests as The $1000 Free Money Text. People love movies. They’re the Entertainment Universal so these will always great prizes. What can you do to make your screenings or ticket giveaways, if not special, at least better than the other stations in town?
Uncle Paige’s Annual Christmas Tale
Gather ‘round kiddies and let your good old Uncle Paige tell you a scary Christmas story. “A scary Christmas story Uncle Paige?” Yes Erin. Climb up here. The rest of you crowd around. Now all of you get real close and I’ll tell you a story. A sad...
The Time I Almost Got Fired Because Of Prince
Do you want to win, or do you want to follow the rules? I think you can do both, but sometimes you have to make a tough decision and beg for forgiveness. I got called on the carpet to explain why I had changed a weekend contest early on a Friday evening. I explained that it was simple: the competition was beating us, and did we want to follow the rules or did we want to win.
The ’10 Questions A Day’ Theory Of Street Teaming
Street Teamers are far more likely to be approached and asked a question about the programming or promotions of a radio station than anyone else on the staff. So it kind of behooves them to have the answers. Being an effective representative of the radio station is a lot more than wearing a clean T-shirt and having above-average hygiene. It’s about having knowledge of the brand and being able to share it with the listeners and listeners-to-be.
Double Your Ratings In 2018
Using rudimentary math, it would figure that if we can get more than 4% of people to play our contests and maybe even get that number up to, say, 8%, then we’ll be doing pretty well.
There’s a reason we can’t get that number over 4% and that’s because most of the contests that we clutter the airways with are really just wallpaper. I would categorize most group contests that way. They’re just….there. They’re not compelling, they don’t play to anybody other than the 4% of people we have hyper focused on and they rarely accentuate or build your stationality.
Think beyond the tiny number of people with their landlines and broaden your horizons; try to suck in the whole audience to stop and become engaged. If it doesn’t double your audience, it’s still not going to drag the numbers down like a wallpaper contest can.
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