by Paige Nienaber | Mar 16, 2018 | Contest, morning show, Promotions
There’s no doubt that there’s a generation of Radio People who the significance of the first decade of MTV, would be totally lost on them. MTV was basically Radio. But with a visual. The programming was based on Radio. The people who created it and 4 of the five first VJ’s were all from Radio. Bob Pittman and the rest took great, classic radio promotional concepts that we will still do, and add a visual to them. The methodology was usually the same: send in a post card. And that’s fine. Great prizes are usually bigger than the way we award them.
by Paige Nienaber | Feb 14, 2018 | Business of Radio, Interns, Promotions, Street Teamers
When I go around and do Street school with the radio stations every spring and train in their promo teams, one of the things that I highlight at the very beginning, is that when you meet somebody on the street they interviewing you for the job of being their favorite...
by Paige Nienaber | Jan 19, 2018 | morning show, Promotions, Street Teamers
Looking back at high school you realize that really, there were maybe one or two people who were actually cool. And they were cool because they didn’t try to be cool. They were kind of above all that stupidity. They were just themselves and if you didn’t like them, well, that’s alright. Cool? That’s just something you are.
by Paige Nienaber | Dec 16, 2017 | Business of Radio, Promotions
The 90’s were good and Radio is cyclical so they were bound to come back. And this is a good thing.
by Paige Nienaber | Oct 12, 2017 | Business of Radio, Contest, Promotions
The first five days of any radio station are the important in its life cycle, which seems to be lost on quite a few people.
After a few months of “establishing our music position” and playing 10,000 songs in a row with no talent or commercials, you’re just another station.
by Paige Nienaber | Sep 17, 2017 | Promotions
Progressive signage to promote appearances and events and even simple cash contests. A line of cheerleaders spelling out a phrase is more likely to get a morning commuters attention than a quick 17 second promo that is indistinguishable from a spot for Maggengill in its energy and excitement level.
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