If you think about it (and I do, late at night, in the dark, playing with my guns, updating my Enemies List) promotionally, great things come in round sizes.
Let’s discuss, shall we?
We’re in Show Business. If the lottery just had a fish bowl with some random numbers in it, it wouldn’t have as many people hovering in front of their TV at 9:59 with hands full of soon-to-be-worthless tickets they bought at the Kwik Trip with their kids bake sale money.
Think about it: before there was a prize wheel, there was roulette. As opposed to having a short line of bored people trying to spin and win a key chain from Exxon at their remotes, KSFM used to have a roulette wheel. They’d have 38 listeners over the course of 15 or 20 minutes put their names on squares and they’d spin for something decent like concert tickets. Read more…